Work
Social Media · B2B/B2C · Content · Brand Authority

Corkart

How can strong industrial know-how become credible social authority?

Postgraduate group project

Academic/applied portfolio work. Commercial performance is not claimed unless the source project contains real observed data.

The challenge

How can strong industrial know-how become credible social authority?

Strategic response

Position the brand around Inspirational Expertise: technical credibility, sustainability, premium design and Portuguese industrial heritage.

InstagramAspirational portfolioBrand image + interest
LinkedInTechnical authorityCredibility + sales support
YouTubeKnowledge librarySEO + B2B support
FacebookInstitutional proximityPresence + contact
TikTokHumanisationOrganic reach + future audience
Selected evidence
  • Architects/designers prioritised first; distributors/retail second.
  • Distinct strategic roles for Instagram, LinkedIn, YouTube, Facebook and TikTok.
  • Six-month objectives are strategic targets, not measured results.
What this demonstrates

Group project · social media strategy.

Academic/applied portfolio work. Commercial performance is not claimed unless the source project contains real observed data.

PDF / EVIDENCE

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Full Case Study · PDF · EN

English PDF

Full Case Study · PDF · ENMaster PortfolioCV