Work
Calumia Studio
How can a handmade brand grow through e-commerce without losing authenticity, quality or operational control?
Postgraduate group projectAcademic/applied portfolio work. Commercial performance is not claimed unless the source project contains real observed data.
Professionalise first, validate demand, convert and retain — with growth matched to operational readiness.
- No own online store, founder dependency and limited production capacity.
- Online store positioned as a sales, brand, relationship and data hub.
- €50k campaign allocation used as planning logic, not measured performance.
Group project · conceptual strategy.
Academic/applied portfolio work. Commercial performance is not claimed unless the source project contains real observed data.
PDF / EVIDENCE
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