Work
Analytics · SEO · User Behaviour · CRO

Percentagem.pt

How should website data be translated into priorities — and what should be measured next?

Postgraduate group project · real website data

Academic/applied portfolio work. Commercial performance is not claimed unless the source project contains real observed data.

The challenge

How should website data be translated into priorities — and what should be measured next?

Strategic response

Use Search Console, GA4 and Clarity together to distinguish visibility, behaviour, mobile friction and measurement gaps.

177,112Impressions
3,360Clicks
1.90%CTR
5.9Avg. position
Selected evidence
  • Portugal generated 95.6% of Google clicks.
  • Desktop engagement: 48.78% vs mobile: 27.61%.
  • 5,727 GA4 events, but 0 custom calculator conversions.
What this demonstrates

Group project · real website data · 2026.

Academic/applied portfolio work. Commercial performance is not claimed unless the source project contains real observed data.

PDF / EVIDENCE

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Full Case Study · PDF · EN

English PDF