Customer Experience · Local SEO · Automation · Process

FisioVida

How can a clinic remove friction without losing human care?

Postgraduate group project

Academic/applied portfolio work. Commercial performance is not claimed unless the source project contains real observed data.

The challenge

Strategic response

01Discover

02Evaluate

03Book

04Experience

05Recover

06Return

Selected evidence

Phone-first booking, paper records and manual follow-up created friction.
Journey redesigned from Discover to Return.
Local SEO, Google Business Profile, WhatsApp, reviews, reminders and reactivation connected around continuity.

What this demonstrates

Academic/applied portfolio work. Commercial performance is not claimed unless the source project contains real observed data.

PDF / EVIDENCE

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English PDF