Work
Sui Records
How can a small vinyl retail concept create relevance without competing on price, scale or catalogue depth?
Individual postgraduate projectAcademic/applied portfolio work. Commercial performance is not claimed unless the source project contains real observed data.
Create cultural affinity through curation, education, community, events and an omnichannel experience.
- PESTEL, Porter and competitor review to identify the positioning gap.
- Brand, audience, website architecture and content system.
- Lead magnet, loyalty, email sequence and feedback loop.
Individual end-to-end project · Conceptual academic work · no commercial performance results claimed.
Academic/applied portfolio work. Commercial performance is not claimed unless the source project contains real observed data.
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