Zmar Eco-Campo
Customer-facing service operations
DIGITAL MARKETING · ANALYTICS · CUSTOMER EXPERIENCE
Fábio Pires
Commercial experience, data and customer insight applied to Digital Marketing.
10+ years across commercial operations, customer experience and data-driven reporting, complemented by postgraduate training in Marketing & Digital Strategy.
01 / WORK
Selected work
Five postgraduate projects demonstrating applied capabilities across strategy, analytics, content, e-commerce and customer experience.
Academic & Applied Work
Developed during my Postgraduate Programme in Marketing & Digital Strategy. The selection combines conceptual projects with real-data analysis and is presented as portfolio evidence, not professional client work.
01
Sui Records
How can a small vinyl retail concept create relevance without competing on price, scale or catalogue depth?
View case →02Percentagem.pt
How should website data be translated into priorities — and what should be measured next?
View case →03Calumia Studio
How can a handmade brand grow through e-commerce without losing authenticity, quality or operational control?
View case →04Corkart
How can strong industrial know-how become credible social authority?
View case →05FisioVida
How can a clinic remove friction without losing human care?
View case →02 / CAPABILITY PROOF
Capability proof
Capabilities appear here only where the portfolio provides concrete evidence.
StrategySui Records: positioning gap + omnichannel model · Calumia: phased growth logic
AnalyticsPercentagem.pt: Search Console + GA4 + Clarity · FisioVida: management dashboard logic
SEO / SearchPercentagem.pt: intent, CTR and long-tail priorities · FisioVida: Local SEO / GBP
Content / SocialSui Records: content roles across the journey · Corkart: channel architecture
E-commerceCalumia: store as commercial/data hub · Sui Records: editorial + conversion hub
UX / CROPercentagem.pt: mobile friction + tracking plan · Calumia: trust + mobile-first store
Customer ExperienceFisioVida: journey redesign + retention · Calumia: demand aligned to fulfilment
AI / AutomationSui Records: task-based AI + validation · FisioVida: reminders + reactivation
03 / EXPERIENCE & EDUCATION
Experience & Education
10+ years of professional experience, complemented by applied postgraduate training in Digital Marketing.
Vila Galé Évora
Customer experience · service operations
Sanielvas, Lda.
Commercial analysis · data · processes
Postgraduate — Marketing & Digital Strategy
Polytechnic University of Portalegre
Final grade: 17.8/20
Commercial awareness · data interpretation · customer experience
04 / METHOD
How I work
A four-step process connecting strategy, execution and measurement.
01
DIAGNOSE
Problem · audience · evidence
02
PRIORITISE
Decisions before tactics
03
DESIGN
Channels · content · experience
04
MEASURE
KPIs · tracking · learning
05 / CONTACT
Ready to turn applied work into professional experience.
Digital Marketing · Analytics · Customer Experience
Fábio Pires
fabiopires123@gmail.com
linkedin.com/in/fabiopires-md
Portugal · Remote / Hybrid · EU Citizen